Home builder
Your new community is not sold at the model home. It is sold in the months of follow-up nobody does.
Months go by between the ad and the signed contract. In that time the buyer tours other communities, compares payments and forgets your name. We install a system that qualifies every lead on the spot, in English or Spanish, and stays with the buyer until the deposit, without depending on a sales agent’s memory.
Today, without a system
How your buyer reaches you today.
-
01
They see the ad
A rendering of the community on Meta or a listing on a home search site.
-
02
They write at night
They leave their details or send a WhatsApp at 10 p.m., when they finally have time to look.
-
03
They get a call the next day
If the agent remembers, and if the contact did not end up in a spreadsheet nobody checks.
-
04
“Let me think about it”
They tour the model, ask for a quote and go quiet. Nobody writes back with anything worth reading.
This is where the sale is lost
Your rollout · ACO Method
What we install in your company.
Three phases, in order. First, real buyers arrive; then, none of them goes cold; finally, your sales team runs on data.
Phase 01 · Acquisition
Real buyers for every community.
Every community has its buyer: you do not talk to a first-time buyer the way you talk to an investor. We split campaigns, messages and landing pages by community and by floor plan.
- Meta and Google campaigns segmented by community and floor plan, in English and Spanish
- A landing page per community with floor plans, amenities and construction progress
- Forms connected straight to the CRM, with no spreadsheet in between
- A payment estimator using the terms your team defines
Phase 02 · Conversion
No lead goes cold.
The AI agent replies in seconds at any hour, asks the questions your best sales agent would ask and books the tour. After that, the system stays with the buyer for months with information that is actually useful.
What the agent asks
Community of interestFloor planTo live in or to investPreferred languageFinancingPurchase timeline
- Model home tour or virtual walkthrough booked inside the chat
- Automatic follow-up with construction progress and price phase changes
- A deposit reminder for the buyer who has already decided
- The agent receives the lead with the whole conversation, not a name and a phone number
Phase 03 · Operation
Your sales center, on one dashboard.
Sales leadership stops asking “how are we doing?” in the weekly meeting. They see it on screen, by community and by agent.
- Automatic lead assignment to the agent for each community
- A dashboard per community: how many buyers are in each stage and where they drop off
- Payment reminders for buyers who already put down a deposit
- Leads who did not buy join the list for your next launch
Your pipeline
Nine stages, named after your business.
Kinexa’s standard pipeline has 9 stages. For a home builder they are called this, and every step from one to the next triggers its own follow-up.
Pipeline · Horizonte Homes (example)
9Stages
24/7AI agent
1New lead
2Contacted
3Qualified
4Tour booked
5Tour held
6Quote sent
7Negotiation
8Deposit paid
9Contract signed
AI agent replies and qualifies
Your team serves and closes
Automated handles the follow-up
Live demo
Andrés writes at 11 p.m. Nobody on your team is awake.
This is how the agent takes care of him: it asks, qualifies, books the tour and leaves the lead ready for your sales agent. Pick Andrés’s answers.
Parkside Residences · Sales center
Online · replies instantly
Demo with prepared answers and a fictional business. The real agent understands free text and is trained on your business information.
Honesty first
What we will not sell you.
A tailored rollout also means knowing what to leave out. Your business does not need this, or not yet.
Renderings on Instagram with no system
Posting beautiful content that connects to nothing does not fill a sales center. With no follow-up behind it, every lead is a coin toss.
Lead volume with no qualification
Your sales team is expensive. Their time should go to real buyers, not to people who only wanted the price.
Construction management software
Our work is the sales side: attract, qualify and close. Scheduling, budgets and inspections have their own tools.
Services this rollout uses:
Frequently asked questions
What home builders ask us.
We check that in the assessment. If your system allows a connection, we integrate it; if not, we set up the sales process in our CRM and your team works from there.
Only the ones your team approves and keeps up to date. If the price changes by sales phase, the agent uses the current price sheet or hands off to the sales agent.
Yes. The agent replies in English or Spanish, whichever the buyer writes in, and records the preferred language so the right sales agent takes the tour.
Yes. Each community has its own pipeline, campaigns and agents, and leadership sees them all on one dashboard.
They are imported into the CRM and enter a reactivation flow. Sometimes all an old contact needed was for someone to write again.
Do you want it for your next launch?
In a 30-minute assessment we review how your leads arrive today and where they go cold. You leave with a clear map, whether you work with us or not.