Gym
Signing someone up in January is easy. Keeping them coming in March is your real business.
If all the effort goes into attracting new people, every member who leaves quietly sends you back to zero. We install a system that turns every inquiry into a trial class, in English or Spanish, notices when a member stops coming and reaches out before they cancel.
Today, without a system
How your member reaches you today.
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01
They decide to start
They see an ad or walk past the door. It is Monday, it is January.
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02
They ask about prices
On WhatsApp. They get a price list and nobody offers a trial.
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03
They sign up
They come in motivated for two or three weeks.
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04
They stop coming
Nobody notices. You find out the day they do not renew.
This is where the sale is lost
Your rollout · ACO Method
What we install in your gym.
Acquisition matters, but the money is in the Operation phase: every member staying.
Phase 01 · Acquisition
Let them try before they decide.
A trial class converts better than a price list. We put it at the center of your acquisition.
- Campaigns with a free trial class as the hook, in English and Spanish
- Content by goal: weight loss, strength, group classes
- An automated referral program for your members
- Every prospect in the CRM, not on the front desk phone
Phase 02 · Conversion
From the question to the trial class.
The agent answers about plans and schedules, understands what the person is after and books the trial. After the class, it does the follow-up nobody does today.
What the agent asks
GoalPrevious experiencePreferred schedulePreferred languagePlan of interest
- Trial class booked and reminded
- Follow-up after the trial: “how did it go?” plus the offer to join
- A coach assigned based on the goal
- Leads who did not join stay in follow-up for the next season
Phase 03 · Operation
Nobody leaves without you noticing.
If a member stops showing up, the system notices and writes in time. And nobody fails to renew because they forgot.
- A drop-off alert when a member stops coming (using data from your check-in system)
- A renewal reminder before the expiration date, with a payment link
- Reactivation of former members with a reason to return
- Birthday and milestone messages that make members feel part of something
Your pipeline
Nine stages, named after your business.
Kinexa’s 9 stages go beyond the sign-up: “Active member”, “At risk” and “Renewed” are the stages that sustain the business.
Pipeline · Forja Training Club (example)
9Stages
24/7AI agent
1New lead
2Contacted
3Trial booked
4Trial held
5Plan offered
6Enrolled
7Active member
8At risk
9Renewed
AI agent replies and qualifies
Your team serves and closes
Automated handles the follow-up
Live demo
Felipe asks about prices on a Monday in January.
Instead of sending him a list, the agent gets him to try a class. Pick Felipe’s answers.
Forja Training Club · Front desk
Online · replies instantly
Demo with prepared answers and a fictional business. The real agent understands free text and is trained on your business information.
Honesty first
What we will not sell you.
A tailored rollout also means knowing what to leave out. Your business does not need this, or not yet.
More acquisition when the problem is retention
If members leave in the second month, bringing in more people only fills a bucket with a hole in it. First we fix the hole.
Your own gym app
Before an app, the basics: nobody leaves without you noticing and nobody fails to renew because they forgot.
Aggressive discounts as a strategy
Giving the month away attracts people who leave when the promotion ends. The trial class and the follow-up attract people who stay.
Services this rollout uses:
Frequently asked questions
What gyms ask us.
It depends on the system; we check that in the assessment. Without that data, acquisition and renewals still work, but the drop-off alert does not.
It sends the payment link and the renewal reminders. Automatic recurring billing depends on the payment processor you use.
Yes. The agent replies in English or Spanish, whichever the person writes in, and keeps that preference for reminders and follow-up.
Yes, including functional training or personal training studios with few members. There, every member who leaves weighs more.
They enter a reactivation campaign with a concrete reason to come back.
Do you know who stopped coming this month?
In a 30-minute assessment we review how you acquire and retain members today. You leave with a clear map, whether you work with us or not.